Diageo
Canvas Category OEM : Beverage
We’re a global leader in premium drinks, the most exciting consumer products category. With over 200 brands and sales in more than 180 countries, our portfolio has remarkable breadth across spirits and beer. From centuries-old names to the latest innovations, we’re building the very best brands.
Assembly Line
🍾 Diageo-backed paper bottle-maker, Pulpex, toasts £20m funding round
Pulpex, which produced the first Johnnie Walker whisky bottle made entirely from paper-based products in 2021, will announce on Monday that it has secured financing from investors including CMPC, one of the world’s biggest pulp and paper companies. City sources said the Series C fundraising comprised between £20m and £25m of additional investment.
Pulpex, which utilises sustainably sourced wood pulp, was formed in 2020 from a collaboration between Diageo and Pilot Lite, a venture management company. The aim of the new funding is to facilitate a commercial-scale production line capable of producing up to 12.5m paper bottles annually at a facility in Cambridgeshire.
Redefining the consumer experience: Diageo partners with SAP and IBM on global digital transformation
Today, we are thrilled to announce an exciting collaboration between Diageo, IBM and SAP that aims to modernize Diageo’s operations on a global scale and set new benchmarks for the industry. Diageo will implement RISE with SAP S/4HANA Cloud, streamlining their IT infrastructure and providing unified support across the 180 countries in which they operate.
IBM Consulting will bring our decades of expertise in helping consumer product organizations successfully navigate digital transformations. We are bringing together a diverse team of consultants to lead the strategy and help implement RISE with SAP S/4HANA Cloud across Diageo’s global business. This collaboration underscores IBM’s unwavering dedication to delivering exceptional value and driving transformative change for consumer goods companies across the globe.