Syre
Assembly Line
H&M Group and Vargas Holding launch Syre, a new venture to scale textile-to-textile recycled polyester
The co-founded venture, also backed by TPG Rise Climate, aims to rapidly scale textile-to-textile recycling of polyester and contribute to a more sustainable textile industry. H&M Group has secured an offtake agreement with Syre worth a total of USD 600 million over seven years, covering a significant share of H&M Group’s long-term need for recycled polyester, which is currently primarily sourced from rPET bottle-to-textile.
Through Syre, H&M Group aims to contribute to a meaningful shift in the industry by moving away from virgin polyester and the current industry standard bottle-to-textile recycling, known as recycled polyester (rPET), towards a closed loop alternative.
H&M Group has also strengthened its recycled material ambition – an important part of the strategy to decouple growth from virgin resource use. H&M Group’s overarching material ambition is to have 100 percent of materials to be either recycled or sourced in a more sustainable way by 2030, with the subgoal of 30 percent recycled materials by 2025. As the company is moving closer to achieving the target of 30 percent recycled materials by 2025, the ambition is to now aim for 50 percent recycled by 2030.